For 39 years we've been working on getting our prices down so we can offer the prices in town!

Several years ago Zoe Herrington was out on the east coast shopping for engagment rings. She went in several different stores only to have te realization that all the jewelry stores were within a couple percentage of each other on price and every sibgle one of them was over charging her for the item she was interested in. Thus the journey began. Zoe started having her girlfriends come up to her room at conventions showing them pieces of jewelry she had found which soon became apopular thing with her and her girlffriends at these conventions so Zoe decided to start showing jewelry by appointment only and did so for 8 years right here in Overland Park, KS.

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